News

February 10, 2009

SRY Rail Link's New Look

You may have noticed a recent change in our logo. We are of course the same company with the same stable ownership and the same customer-oriented service. We felt now was a great time to refresh our visual identity as a clear signal of energy and optimism and of our renewed commitment to supporting industry with resources in rail transportation and service.

Our familiar "W" symbol, denoting our proud affiliation with the Washington Companies, is now housed in a bright red disk and our name is written in a crisp new type style. The stylized initial W stands for the Washington brand promise and our founder’s philosophy of business. It incorporates a mascot figure, a lion’s head, a traditional heraldic symbol denoting courage, strength and leadership. A red disk symbolizes unity and focus. This strong and readily identifiable signature will begin appearing on our equipment and in media through 2009 and on.

This is not a big change; much remains familiar. With our changeup in appearance we are looking forward, actively seeking every way we can improve to make business more successful and striving ever harder to merit your trust.